Archive for the 'Sermon branding tip' Category

Last call for input

I’m putting the final touches on my talk/workshop on sermon branding for the ministryCOM conference in OK.
What are the issues you want to talk about?
What do you struggle with?
Here’s a glimpse at some of it:

Sermon graphics vs. Sermon branding
Why literal is boring
How to be inspired not a ripoff artist
7 ways to look at a sermon
How […]

Sermon branding tip: Literal is boring.

The mind wants to be surprised, it attaches itself to things that create interest.
For example, if you’re working on a sermon about Abraham and Isaac’s journey up the mountain…don’t use imagery of a mountain. That’s expected. And expected = boring.



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