I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:
Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.
That’s because almost good enough gets you nowhere. No sales, no votes, no customers. The sad […]
Ok, I wasn’t a huge fan of the Left Behind movies…they just weren’t the quality I think we should be pushing out. BUT…the upcoming Fireproof, from the creators of Facing the Giants, looks like it could be a winner. I’m also impressed that Kirk Cameron has committed to only kiss his wife…even on screen. I […]
I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him. He’s not alone, there have been many, many high positioned ministers, etc. that have fallen publicly. […]
There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:
I -highly- recommend finding a great copywriter to work with. It’s easy to come up with a tagline, it’s even easy to be clever…but a copywriter will help you create […]
A great clip from a 1956 interview with Charles Eames as he debuts the lounge chair. *don’t miss their version of the lapel mic.
Eames designed some of the most beautiful, even by today’s standards, creations and this clip brings a number of bits of wisdom that we can bring to design.
The design based on attitude. […]
Once again Seth says it well as he asks the question: Is this the best I can do?
Pastors, church communicators…please ask that question daily.
We’ve found people to greet guests at the door. We’ve found a person to schedule those people. Are we doing everything we can with that moment?
We’ve outlined the sermons, put together […]
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back with some very important words I think we could all be reminded of…
The goal is […]
How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc?
Phill Cooke wrote a post about losing a potential client because they new he would be honest
…he ultimately decided not to invite us in for a meeting. Surprised, the marketing director asked why. The leader responded, “Because […]
Here are the resources from the Excellence vs. Perfection Mediocrity session at NRB.
Purple Cow
The Big Moo
Made to Stick
A Technique for Producing Ideas
Church Marketing Lab
Design.Alltop
FaveUp
Enjoy…and please, if you have resources that you can’t live without, let us know!
I’m heading to the NRB convention on Saturday. They’ve asked me to speak as a part of a “panel of experts” (yikes. no pressure there) on the topic of Excellence vs. Perfection.
I’m going to touch on perfection, but I’m going to spend most of my time talking about excellence. For those of you who […]
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