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Archive for the 'church marketing' Category

Has your email address met your brand?

I recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic route I received the response “people know info, it’s not really much of a branding […]

Seth on the church and design

Looks like Seth is jumping into the church arena a bit…good to see him here.
Tony did a Q&A with him as part of the promo for Catalyst and to talk about Seth’s “new” Triibes.com. I put “new” in quotation marks because quite honestly, I’m a bit surprised at the lack of ingenuity from Seth on […]

Getting ready for ministryCOM

I’m looking forward to ministryCOM 08 this year I will once again lead the Church Marketing Lab LIVE and will also do a session on Sermon Branding.
If you haven’t registered, what are you waiting for? If you register by the end of the month you could win an iPod (which even if you already have, […]

What do you want to know?

Before I put the final touches on my speaking gig at the HOW Design Conference I want to take a step back and realize that I live in the world of church marketing…it’s what I know, and find out what you want to know about church marketing.
I also realize I’m talking to people who also […]

Church starts with the frontline

Who answers your phone? Who is the first person I see when I walk through your church doors?
They set the tone of the experience that is to follow.
If the voice that answers the phone simply answered the phone so it would stop ringing instead of looking forward to helping you connect with someone at […]

The billboard formula (hint: less is more)

It doesn’t get bigger than a billboard in church marketing…well, unless you make the unfortunate choice of a giant Jesus statue…so what do you put on such a thing?
It’s the size that gets many in trouble…more size, more content, right? Wrong. 7 words max.
Your biggest challenge is catching people’s attention. You need come up with […]

How would Jesus preach?

“With many such parables he spoke the word to them as they were able to understand it. Without parables he did not speak to them, but to his own disciples he explained everything in private.” Mark 4:33-34
Notice why Jesus spoke in parables: So that they that heard were able to understand it. Not just so […]

Church marketing mistakes

Church marketing sucks has a new poll asking what church marketing mistakes you make most often. Tow of the answers caught my attention in particular and not just because they are currently the top 2:
Not thinking about marketing, even though marketing happens.
I know that there are some that think that church marketing waters down the […]

Free Christmas Vectors … just add snow

The Christmas tree is up, lights are lit…how’s your Christmas marketing coming along? In case you haven’t started, and in case you don’t work with us (shame on you) here is a link to some Christmas icons in vector, gif and other various forms to get you started. Now…don’t just use these like clipart but […]

Cover charge at church

God gave them a beautiful church.
God protected the church from the Great Fire of London in 1966.
The church was so distinguished that it caught Hollywood’s attention and can now be seen in movies like Shakespeare in Love and Four Weddings and a Funeral.
But that’s not the most disturbing part.
According to the United Press International, St. […]



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