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Archive for November, 2007

Aluminum foil marketing

Wow. I think this just might be the most creative concept I’ve seen…certainly the most creative for an annual report.
I came across this annual report, titled “Well Done” for the food company, Podravka. From the moment you are handed this report it starts to tell the story of food. Wrapped in aluminum foil […]

Free Christmas Vectors … just add snow

The Christmas tree is up, lights are lit…how’s your Christmas marketing coming along? In case you haven’t started, and in case you don’t work with us (shame on you) here is a link to some Christmas icons in vector, gif and other various forms to get you started. Now…don’t just use these like clipart but […]

A church marketing checklist…to keep the love

I love working with pastors and ministry leaders, I love being a part of the vision. To keep the love, here’s a great post at church marketing sucks about how to work with a company like Holy Cow Creative. At the heart of it is what I’ve always said…I want to be a partner not […]

My friend Chad Schieber

 

Last month Chad was running in the Chicago marathon and about halfway fell dead. Today is his birthday and I’d like to take a moment and share a few things that I learned from his life and death.
 

As important as I think my job is, it’s never more important than people. Chad was always […]

7 elements of a moving message

I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great post about crafting your message and points out that “effective communications has less to do with […]

Cover charge at church

God gave them a beautiful church.
God protected the church from the Great Fire of London in 1966.
The church was so distinguished that it caught Hollywood’s attention and can now be seen in movies like Shakespeare in Love and Four Weddings and a Funeral.
But that’s not the most disturbing part.
According to the United Press International, St. […]

3 things the church can learn from Black Friday

I don’t take part in Black Friday. In fact it makes me sad to watch people literally fight over objects under the umbrella of Christmas. But I think we might be able to learn a thing or two about this event.

1. Black Friday works because of perception. Hundreds of people flood one store because […]

Thanks!

I have much to be thankful for. I’m thankful that we’ve created a holiday that reminds us to be thankful, but sad that I need the reminder.
I’m thankful to have such a supporting wife and family who never stop believing in me and the abilities God has given, even when I do.
I’m thankful to all […]

How much did you pay for your logo

There’s a conference center in my neighborhood that has just wrapped up a new logo along with a new name. The price tag: $250,000. No, we did not take this project. We remain dedicated to only work with churches and ministries, though I’d be a liar if I didn’t say the money wasn’t […]

Creativity through a flight plan

As I wrote last week creativity is all around us. This time it is above us and a lesson that beauty can often be found in things not considered beautiful. Check out flight patterns and be sure to view the movies…beautiful.



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