We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back with some very important words I think we could all be reminded of…
The goal is not just to be friendly, but to love like Christ and lead others to Christ. Maybe a good way to say it is that we want people to see us as a warm and welcoming, friendly place to pursue Christ; not an intimidating or condemning place.
The bible tells us to be careful as we create relationships with others that we don’t fall into their sin. I also think we need to be careful that in our goal to be friendly and welcoming we don’t seem as approving or even tolerant of those things that pull us away from Christ. I think it is a great goal to be welcoming to those who walk through our church doors, but remember, always remember, to keep the end in mind. We should love our neighbor but it shouldn’t stop there…it should draw them to Christ not just make them feel good about themselves.
I love media, design, marketing and all that comes along with (okay most of it) but at the end of the day it is all about Christ.
Before I put the final touches on my speaking gig at the HOW Design Conference I want to take a step back and realize that I live in the world of church marketing…it’s what I know, and find out what you want to know about church marketing.
I also realize I’m talking to people who also live in the world of the church…so what do you want to make sure everyone knows?
This is a crowd I’m not used to…typically I’m speaking to pastors, marketing directors for a church…I think this group is going to be different. For one thing, they know there stuff…this is the designer’s design conference, they are at the top of their game.
So…if nothing else, be praying for me and most importantly that God will be glorified.
Move over blimp, someone wants your airspace. Using a soapy foam type substance, Flogos, will launch your cloud-like logo into the sky. The flogo clouds currently come as large as 48 inches and they are working on a 6-foot cloud.
The Flogo machine works much like a Play-Doh Fun Factory. A boxlike contraption produces a specially formulated white foam in a big round tub and forces it upward through a stencil. Once the foam is several inches thick, a metal cutter slices it and a faux cloud floats into the sky.
The clouds travel up to 30 miles and as high as 20,000 feet…a new cloud is created every 15 seconds.
Walt Disney will soon have its own cloud factory, floating Mickey Mouse head shaped over Walt Disney World in Orlando. Imagine advertising your church in the heavens. Fun stuff.
Yes, my wife and I are expecting a baby boy. Sounds like he will be joining our family in October. I also have my 15 year old son that is about to get his driver’s license and it’s unbelievable to think that I could ask one son to drive to the store to get my other son some diapers.
And now to prove just how crazy I am and to answer the question you may be wondering…yes, it was planned. Hey, some guys go through a midlife crisis…me? I just rebooted.
One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that the pastor is making a mid-course correction to the sermon…on Saturday.
How can you be creative in such an environment? Is it realistic…is it even possible?
Once you take a look at the challenge put forth in the Church Marketing Lab I think you’ll see that it’s not only possible, but sometimes the pressure brings out your best work.
So don’t let that deadline or last minute change cripple you, allow it to challenge you.
While I’m extremely excited about the upcoming HOW conference (and honored to be speaking)…I’m intrigued by Mark Batterson’s Unplugged. I knew Mark had been talking about doing a non-conference conference, but this is the first I’ve heard of it coming to light. The tagline is what grabs me ‘less conference. more conversation.’ I’m not speaking at this conference (though if you’re listening Mark, I’d certainly consider it) but I think it’s worth checking out.
To me conversation should be a big part of your conference experience. If you go, and only listen and never leave ’sponge mode’ I think you miss out. Meet new people, share stories, make friends. Whenever I speak at a conference or to a group, my main objective is to give them something they can take away with them…I have a feeling that the Unplugged conference will give you much to take home.
If you can’t make it to Unplugged, still find a place to have conversation with others that battle similiar battles, and dream similar dreams. Another great option is a local lab.
Now here’s a challenge we can all take on…Anne Jackson is championing an effort to save the 3,000 children that die every day from malaria. $10 buys a net that lasts 3 years, as well as training and treatment for those that didn’t have something as simple as a net.
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back with some very important words I think we could all be reminded of…
Yes, my wife and I are expecting a baby boy. Sounds like he will be joining our family in October. I also have my 15 year old son that is about to get his driver’s license and it’s unbelievable to think that I could ask one son to drive to the store to get my other son some diapers. 
One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that the pastor is making a mid-course correction to the sermon…on Saturday.
First it was God’s Gym T-shirts, then Testamints and now…’christian’ 
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